Fox Sports Shows
Show Graphic Packages

While I was working as a Creative Director at Superestudio I directed five show graphic packagings for Fox Sports for the coverage of the brand new SAF (Argentina Soccer Superleague): 90 minutos de fútbol, Tarde Redonda, Debate Final, Fox Gol & Juego Sagrado.

We built visual systems that have both familiarity and diversity, setting a special and differential way to talk about Argentine soccer. They are part of the same system with a flat 2D aesthetic, powerful palettes, full screen frames, football iconography and high impact layouts.



90 Minutos de Fútbol (Fox Sports)
"90 minutes of football" is a noon daily football/soccer TV show for Fox Sports about the SAF (Argentina Soccer Superleague).

Directed and Produced by Superestudio

Creative Direction, Art Direction, Concept Design: Martin Ferdkin



Tarde Redonda (Fox Sports)
"Rounded Afternoon" is a afternoon daily football/soccer TV show for Fox Sports about the SAF (Argentina Soccer Superleague).

Directed and Produced by Superestudio

Creative Direction, Art Direction, Concept Design: Martin Ferdkin



Debate Final (Fox Sports)
"Final Debate" is a football/soccer TV show for Fox Sports on monday nigth about the SAF (Argentina Soccer Superleague), hosted by Martin Liberman.

Directed and Produced by Superestudio

Creative Direction, Art Direction, Concept Design & Graphic Design: Martin Ferdkin




Fox Gol (Fox Sports)
Fox Gol s a football/soccer TV show for Fox Sports on monday nigth about the SAF (Argentina Soccer Superleague), hosted by Martin Liberman.

Directed and Produced by Superestudio

Creative Direction, Art Direction, Concept Design: Martin Ferdkin


Back to Top